“Growing up in the countryside, I wanted to be anywhere else, living in Copenhagen or a city someplace. We were so isolated. I had a strong sense of what I wanted to wear, but you wouldn’t call it fashion exactly. I bought all my clothes in thrift stores and I had no idea that there was this job of fashion designer. Then when I was 14 I went to Liverpool to stay with my sister at the university. Imagine it, I was this naïve country girl who’d never left Denmark stepping into Britpop mania. In Liverpool I heard bands like Pulp and Elastica for the first time. I discovered punk and stayed out dancing... the whole world cracked open. With Pre-Fall I think there is that duality in the collection. You have the innocent country girl and something darker and messier.“ — Ditte Reffstrup, Creative Director, GANNI

GANNI's creative director Ditte Reffstrup grew up in Hirtshals, a sleepy foggy fishing town on the northern tip of Denmark. With Pre-Fall 2019 she remembers the moment in the mid-Nineties, at the height of Britpop when she visited her sister in Liverpool, England. The collection takes inspiration from the mixtape cool of that era: art school meets glam rock with a sporty tomboy-ish cool.­