This material is part of our Fabric of the Future initiative, set up in 2019 to research, develop and invest in innovative materials that are paving the way for the future of fashion. Learn more about the material.

Cotton innovation

Made by Swedish-based CIRCULOSE®

CIRCULOSE® is changing how we repurpose and revalue waste—turning cotton textiles of the past into the clothing of the future. CIRCULOSE®, a Swedish textile recycling company, recovers cellulose fibres from worn-out cotton jeans and cotton production scraps through a chemical recycling process, transforming them into new high-quality fibres. While conventional cotton is grown, CIRCULOSE® is created from discarded garments, proving that waste can become a valuable resource"