Spring/Summer 2027 Presentation
GANNI Spring/Summer 2027 embraces the joy of discovery, when getting dressed was about play.
Just Like You
Before we know our own style, we dress like the people we admire. An older sibling’s jumper, the shoes you once tried on from your mother’s wardrobe, a hand-me-down you never stopped loving.
Just Like You is inspired by those early influences and how they shape the way we first express ourselves.
"When clothes hold meaning, they are like an unwritten diary. When you discover something of family, it can take you back, in the same way music can transport you to a time and place in our past." – Ditte Reffstrup, Creative Director, GANNI.
Photographed in Copenhagen by longtime GANNI collaborator Ana Kraš, the season’s editorial has the ease of a family album. It features sisters and friends of the house Klara Kristin and Fransiska Paula Bramsen with their mother.
The feeling of growing into and out of clothes runs through the collection, bringing the imperfect proportions of childhood into the ease of Copenhagen style. Layered together, the season’s look feel spontaneous and personal, bringing a youthful energy to familiar GANNI codes.
“I love that clothes can carry memories with them. This collection feels very personal to me. There’s a freedom and joy to it that reminds me why I fell in love with dressing up. It feels like coming home. Ana Kraš knows GANNI so well, so bringing that world to life with her felt completely natural.” – Ditte Reffstrup, Creative Director, GANNI.
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