Find Your Bou
Discover our SS24 campaign featuring our latest collection. Enter a new era of GANNI for SS24, where our obsession with the GANNI Bou Bag continues. It’s all about you and however you wear your ‘Bou’ – a next-gen icon full of personality. A bag designed to live life boldly as you do.
Consider this luxury for a new era.
Photographed by Charlotte Wales, Styled by Vanessa Reid, Set design by Jabez Bartlett.
A Closer Look at Bou
Each iteration of the GANNI Bou Bag, from small, mini, leopard, metallic or Ohoskin – a Fabric of The Future leather alternative – becomes a reflection of your personality.
Kai-Isaiah Jamal
Peng Chang
Tess Carter
Photographed by Ivona Chrastek, Product Stylist, Lucy Blofeld, Art Direction, Toni Hollowood.
“This bag is really what GANNI is all about. Creating a really unique design that still carries the GANNI DNA, something that feels playful and sophisticated, to reflect your personality. A bag designed to fit in with your life and follow you everywhere.”
– Ditte Reffstrup, Creative Director, GANNI
Spotted: Bou Worldwide
Our campaign can be seen across the streets of Copenhagen, Paris, London, New York and Shanghai. Find your Bou IRL in a city near you.