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The thing I get asked most in interviews is ‘Describe the GANNI girl’. It’s a tough one to answer. The GANNI girl is more a state of mind, an attitude than a look. The GANNI lifestyle is so much more than Copenhagen girls on bikes wearing sneakers with floral dresses. The world has infinite ways of showing its beauty, whether that is raw nature or urban life. This collection is in many ways inspired by that modern woman, who could be from anywhere.” - Ditte Reffstrup, Creative Director

For Fall/Winter 2019, Creative Director, Ditte Reffstrup fused a melting pot of influences and inspirations sourced from all over. The campaign was shot by London-based, South Korean born photographer, Hanna Moon. Throughout the collection and in the campaign, there is a feeling of celebrating the modern woman­