Our 'Fabrics of The Future' initiative was set up to research, develop and invest in innovative and preferred materials that are alternatives to virgin materials. Discover innovative materials like Celium™ by Polybion and Savian by BioFluff who are paving the way to pioneering material alternatives and a circular fashion industry. Designing with these materials helps us get closer on our journey to a 50% absolute carbon reduction by 2027.
CIRCULOSE® is the branded dissolving pulp created by Renewcell that is made from 100% recycled textiles — such as worn-out cotton jeans and cotton production scraps – and is recyclable again and again. It is a Next Gen material with a high-quality look and feel that is used to make viscose, lyocell and other types of man-made cellulosic fibers.
Founded by innovators from Stockholm’s KTH Royal Institute of Technology in 2012, Renewcell is the award-winning, Swedish sustain-tech company with a vision to make fashion circular.
Savian by BioFluff
Savian by BioFluff is a highly innovative, next-generation faux fur. Made in Italy, it is 100% plant based and GMO free. It is made using natural plant fibres such as nettle, hemp and flax, approximately 50% of which can be sourced from agricultural waste streams, as well as zero petrochemicals. It is made to replace both animal fur and synthetic faux fur that sheds micro-plastic particles with every wash, filling water and air streams that are ingested by both wildlife and humans.