Privacy Policy
At GANNI (“we”, “us”, “ours”) we are very attentive to the need for appropriate protection and responsible processing of all personal information that we receive, and we give data security and confidentiality high priority. This privacy policy sets out clear guidelines for how GANNI process your personal information and we update our policy on an ongoing basis, in accordance with internal processes and applicable legislation.
GANNI assures full confidentiality in respect of your personal data. We are responsible for personal data that is submitted via www.ganni.com (the ”website”), and your personal data will only be available to third parties that need the data to accomplish the intended processing purpose of the transfer.
You may at any time contact our customer service to obtain a copy of your personal data. In addition, you can always ask us to rectify incorrect information, delete or raise an objection to or limiting the processing of your personal data. If you have any questions about our processing of your personal data, you are also welcome to contact us.
The following is an account of how we use the personal information you leave and/or submit when you visit our website and when you use the various services on our website. By accessing or using our website or otherwise communicating with us, you acknowledge that you understand and accept this policy.
The Website is created and owned by:
GANNI Inc.
68 White Street, 5th floor
NY 10013
USA
Email: legal@ganni.dk
GANNI collects information about you when you actively submit information on www.GANNI.com, contact our customer service, subscribe to receive updates from GANNI, place an order, participate in competitions and/or participate in other activities on the Website. The personal information that you provide and that we collect can include, for example, your name, your email address, your private address, your phone number and similar identification data, information about online purchase and other purchase related information such as any information that you provide when you are in contact with our customer service.
Further, we collect information relating to your navigation on the Website, which includes information on your IP-address, internet browser, cookie identifiers and information on which sub-pages you visit and the amount of time that you spend on the Website.
We collect your personal information in one (1) or more of the following cases:
When you make an online purchase on the Website,
When you subscribe to receive updates from GANNI,
When you create a customer account on the Website,
When you take part in one of GANNI's competitions or other similar initiatives.
When submitting information, you will always be informed whether the input is voluntary or a requirement for the implementation of the desired action, such as completing a transaction on the Website.
Even if you use your e-mail address in more than one of the above cases, your details will be only collected and registered in a single location. This allows us to reuse your information when you make a purchase with us, while at the same time ensuring that you do not receive the same marketing material from GANNI more than once.
Personal information may be collected, stored, and used on the Website for the following purposes:
1) Using the Website
2) Fulfilment of an order
3) Non-marketing communication
4) Marketing communication
5) Management of GANNI account
6) Summary of purchase history
7) Participation in competitions or other events or initiatives
8) Transmission of other marketing materials, including invitations to events and the allocation of value codes
9) The collection and evaluation of consumer reviews
10) Statistics and analysis of traffic on the Website
11) Other marketing measures, including email reminders of products left in your shopping bag
We would like to point out that the use of your personal information for the purpose of sending marketing material will only take place if you have previously submitted your explicit consent unless applicable laws provide for the possibility to contact you without having your consent first.
GANNI maintains statistics about the usage of the Website, i.e., areas of the Website our users visit and what products are users’ favourites. These data do not contain personal information. The collected data gives us knowledge about how users use the Website and is also used to improve our Website. We cannot see which websites you visited before going to the Website, or which websites you visit when you leave our site. We do not sell or in any other way disclose information about our users’ use and navigation of our Website and we neither sell nor distribute information about your purchases to a third party.
n case you no longer wish to have a GANNI account and thus wish to withdraw your consent, you shall contact our customer service pr. email.
Summary of purchase history
We may use your personal information to keep record of your purchase history in your GANNI account and in our systems used for logistics, payment processing or customer service.
Participation in competitions or other events
If you decide to take part in one of our campaigns, we may process some of your personal data, for example your name, e-mail address or phone number.
Transmission of other marketing materials, including invitations to events and the allocation of value codes
If you opt-in to receive marketing communication from us, we may send you information about events or allocate value codes. In such a case, we may process some of your personal data, for example your name, e-mail address or phone number.
The collection and evaluation of consumer reviews
If you decide to share with us your feedback or products’ reviews, we will process some of your personal data, for example your name or e-mail address.
Statistics and analysis of traffic on the Website
We may use your personal information in order to optimise and manage our website by improving the user experience or fixing technical or software problems and bugs.
Other marketing measures, including email reminders of products left in your shopping bag
When you use our Website, you may add products to the basket. Sometimes you may think that you finalised your purchase but in fact it has not been completed due to some missing information. That is why we may use your phone number or e-mail address to send you information about products still waiting in your basket.
Details concerning purposes of collecting, storing and using your personal information by GANNI have been described below.
Using the Website
We will use your personal information such as IP address or technical information about the device that you’re using when connecting with our Website so that you could access www.GANNI.com.
Fulfilment of an order
We will use your personal information to provide you with the purchased products. This includes contacting you in regard to your order, processing your order and delivering it to address of your choice. We need to do this in order to fulfil our contractual obligation when you purchased a product from us.
Non-marketing communication
We may contact you even if you opted-out for the marketing communication if it is necessary for the performance of our contract or if it is required by law. Such communication may be important for the safety of your personal information.
Non-marketing communication can include for example emails verifying your identity when you create an account on our Website or notifications about the status of your order or any other information that you requested from us, for instance concerning availability of the products that you were interested in.
Marketing communication
If you opted in to receive marketing communication from us, we may send you e-mails or text messages. Sometimes we may personalise our communication based on your recent activity on our website or your previous purchases from our online store. It is because we want to send you information that is relevant for you and provide you with tailored marketing content.
If you have opted in to receive SMS communication from us, you may receive GANNI promotional texts/SMS. In such a case, message and data rates may apply. Message frequency may vary.
If you need to contact us after receiving GANNI promotional texts/SMS, reply HELP. We will get back to you as soon as possible.
If you don’t want to receive GANNI promotional texts/SMS any longer, reply STOP.
Subscribing to receive updates
When you opt in to receive updates from GANNI and provide your email and/or phone number, you are giving GANNI your consent to collect and process your personal information, for the purposes of providing updates about our products, services and events. When sending you GANNI updates, we will use the most applicable channel(s) available e.g. email, phone or messaging services but we will only contact you on the channel(s) included in your consent. Further, upon your consent, we will make use of personalisation and personal offers via the consented channels to give you a tailored marketing experience. You will at all time be able to manage your personal data and marketing preferences and unsubscribe from some or all GANNI updates and/or communication channels. Only GANNI and related GANNI entities (‘GANNI group’) will receive and be able to access your personal information.
You can opt out of receiving updates (which would signify withdrawing your consent if you have provided consent), at any time.
Unsubscribing from GANNI updates
If you are registered to receive GANNI updates relating to our products, services and events, and you no longer wish to receive these, you can request that we amend your preferences. You can do that either as indicated in the particular communication, e.g. by using the unsubscribe link, which is included on all email updates, or by contacting our customer service. GANNI will stop sending updates in respect of which you opt out (or withdraw your consent, where applicable) within a reasonable period (as required by applicable law) and in any event within 30 days of receiving your request, in order to allow sufficient time for the change to be administered.
If you opt out from receiving GANNI updates relating to our products, services and events, we may still send you non-marketing communications such as emails or applicable phone communications about your account or purchases you have made, and/or emails or applicable phone communications to request and respond to feedback relating to GANNI. We will only use your contact information where permitted to do so in accordance with applicable laws.
Management of GANNI account
We may use your personal information so that you could create and use your account on GANNI website. When you create a GANNI account on the Website, the purpose of collecting your information is to create a GANNI account for you, where you can access your order history, see tracking links, and proceed more quickly through the checkout process. When you choose to create a GANNI account, you give GANNI your consent to collect, store and process your personal information to fulfil the above-mentioned purpose.
Your personal data will only be available to third parties that need the data to fulfil the specific purpose(s) of the transfer. To the extent necessary your personal data may be shared between companies within the GANNI group, with suppliers and sub-suppliers (data processors and sub-processors) that perform certain services on our behalf and with independent third parties. Further, under certain circumstances and in accordance with applicable laws, we may disclose information to third-parties, including public authorities or the police if we have reason to believe that disclosing such information is necessary or advisable to: (i) conduct investigations of possible criminal acts, (ii) identify, contact or bring legal action against someone who may be in violation of an agreement they have with us, (iii) investigate security breaches or cooperate with government authorities pursuant to a legal matter; or (iv) to protect our rights, safety or property, including the prevention of fraud. For example, we are required to disclose information to the police in cases of suspected credit card fraud.
We reserve the right to transfer any personal data we have about you in the event of restructuring or the total or partial sale of GANNI. Any connected disclosure will in such case be in compliance with applicable laws concerning the processing of personal data.
GANNI group operates globally but in most cases the personal data that we collect from you will be sorted in servers located in the European Union.
We store your data as long as it is necessary to fulfil the purposes described in section 3 above. We delete your personal information when we no longer need to process it in order to fulfil one or more of the purposes stated above under section 3. The information may, however, be processed and stored for longer than this, in an anonymised form.
Cookie is a data file that is stored in your device (eg., computer, tablet, smartphone). It is not a program which could contain harmful malware or virus.
We use cookies on our Website to perform analytics on the use of the Website and to simplify and improve your customer experience. Further on, we use functional cookies in the order placement process and for advertising. The functional cookies are designed to ensure that our online shop works as intended which includes the ability to add products to the shopping cart and complete a purchase.
You can read more about cookies in our Cookie Policy.
You are entitled to gain insight into the information that we process about you (subject to certain statutory exclusions). You are also entitled to raise objections to the collection and further processing of your personal information. Furthermore, you are entitled to have your personal information corrected, deleted, or blocked, in accordance with relevant regulations. You are additionally entitled to obtain information about yourself that you have given to us and to have this data transmitted to another data controller.
If you would like us to update, amend or delete personal information that we have registered about you, if you would like access to the personal information that is processed about you, or if you have inquiries about the above guidelines, please contact our customer service.
If you are a European Union ("EU") resident or are otherwise located in the EU or the United Kingdom ("UK"), this section provides additional details about the personal data we collect about you, and your rights granted in the EU General Data Protection Regulation and UK General Data Protection Regulations, as applicable (together the “GDPR”).
Subject to certain limitations, the GDPR provides you with a number of privacy rights:
You are entitled to gain insight into the information that we process about you (subject to certain statutory exclusions).
You are entitled to raise objections to the collection and further processing of your personal information.
You are entitled to have your personal information corrected, deleted, or blocked, in accordance with relevant regulations.
You are entitled to obtain information about yourself that you have given to us and to have this data transmitted to another data controller.
If you would like us to update, amend or delete personal information that we have registered about you, if you would like access to the personal information that is processed about you, or if you have inquiries about the above guidelines, please contact our customer service.
You can also write to us at the following address:
GANNI A/S
Bremerholm 4
1069 Copenhagen K
Denmark
We will get back to you as soon as possible but no later than within 30 days from your request.
If you are a California resident, you have certain rights under the California Consumer Privacy Act of 2018 (the “CCPA”) and the California Privacy Rights Act (the “CPRA”). This section supplements the information already contained in our Privacy Policy and describes your specific CCPA and CPRA rights and how to exercise those rights. The section applies to individuals who are residing in California from whom we may collect any personal information.
Your information, sources and purposes
Please refer to the sections above explaining what data we collect, how we use your personal data and a description of the personal information we may collect about you (or have collected in the preceding 12 months) and the sources of such information (such as directly from you and your device or through certain third parties). Further please refer to our Cookie Policy for information about the cookies collected.
Sharing and selling of your personal data
We have not sold nor do we intend to sell any kind of personal information in exchange for monetary compensation. As described above in the section ‘DISCLOSURE, HANDOVER AND TRANSFER TO OTHER DATA CONTROLLERS’, we will only share personal data to third parties that need the data to fulfil the specific purpose(s) of the transfer. You have the right to opt out of any non-necessary disclosure of your information in the cookie section of our website.
Your rights
Subject to exceptions under applicable law, you will as a California resident enjoy the following rights under the CCPA and the CPRA:
The right to know about the personal information that we collect about you and how it is used and shared;
The right to delete personal information collected from you (with some exceptions);
The right to opt-out of the sale or sharing of your personal information;
The right to non-discrimination for exercising your CCPA rights;
The right to correct inaccurate personal information that we have collected about you;
The right to limit the use and disclosure of sensitive personal information collected about you.
Further, you have the right to request certain details on how your personal information is shared with third parties or affiliated companies for direct marketing purposes pursuant to the California Civil Code Section 1798.83
If you are a California resident and you want to exercise any of your above privacy rights, please contact us.
You can also write to us at the following address:
GANNI Inc
68 White St. 5th floor,
NY 10013
New York
You may revoke any consent that you have given us. We will then delete your information unless we are able to continue processing and/or storing your information on some other legal basis. If you wish to withdraw your consent, please contact customer service.
We have implemented security measures to ensure that our internal procedures are compliant with our high security standards. We thus endeavour to protect the quality and integrity of your personal information.
The Website may contain links to other websites or to integrated websites as well as other similar content such as embedded videos etc. We are not responsible for the content of other companies’ websites or for their practices in connection with collection of personal data. When you visit other websites, we encourage you to read the specific website’s policy for the protection of personal information as well as other relevant policies.
Privacy and safety of children is very important for GANNI. If you create a GANNI account or place an order with us, you confirm that you are at least of the age of consent as per your country of residence rules, or that your legal guardians or parents agreed for these actions.
If you wish to lodge a complaint about the processing of your personal information, please contact us by telephone or e-mail, as presented above. You can also lodge a complaint with your local Data Protection Authority.
In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.
General information on Klarna you can find here (link: https://www.klarna.com/). Your personal data is handled in accordance with applicable data protection law and in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy (link: http://cdn.klarna.com/1.0/shared/content/legal/terms/Klarna/en_us/privacy).
Last update: 07 January 2026