responsibility
WE’RE NOT A SUSTAINABLE BRAND
We don't identify as a sustainable brand, because at its core fashion thrives on newness and consumption, which is a major contradiction to the concept of sustainability. That’s the honest truth.
Instead, we're focused on becoming the most responsible version of ourselves. We’re not perfect but committed to making better choices every day, minimising our social and environmental impact across the entire business. We see this as our moral obligation and every action counts. The time to create change is now, no excuses which is why we have committed to an absolute 50% carbon reduction target by 2027.
At GANNI we take a holistic approach to being a responsible brand. Whether that’s eating plant-based or tackling radical supply chain transparency. What matters is the accumulated impact of all the choices we make, big and small, every day. We take a result and fact-driven approach to creating change.
We publish an annual responsibility report to show our progress to the public. Explore our reports through the link below.
10 THINGS WE'RE PROUD OF DOING
1. In 2020, we launched our Responsibility Gameplan, which consists of 44 Goals across People, Planet, Products, and Prosperity to reach by 2023. To this date, we have met 33 of those goals and are on track to reach all goals a year earlier than planned. GANNI’s progress can be found in its annual Responsibility Report.
2. At least 90% of the production volume across ourcollections comes from responsible styles where 50% or more of the fabric composition is certified recycled, lower-impact, or organic.
3. As part of our carbon insetting scheme, we’ve installed the first solar panels with our Portuguese supplier. Additionally, we have been working on protecting and supporting the local biodiversity of the facilities together with biodiversity consultancy Strix. Carbon insetting will play a pivotal part in reaching our 50% reduction of total greenhouse gases by 2027.
4. Throughout 2022 we’ve launched re-sale options for our community, including a peer-to-peer marketplace and having secondhand available in-store. As part of our circular business models initiative, we’re working towards generating at least 5% of sales from circular business models by 2025.
5. 100% of GANNI’s plastic packaging is either recycled, reusable or recyclable. In 2019, we introduced Repack, a reusable packaging option on GANNI.com
6. 1/4 of all GANNI collections are available in extended sizing, EU 32-52 / US 0-22
7. As a signatory of the UN Women Empowerment principles, we’re committed to elevating female empowerment. At GANNI, we currently have:
67% WOMEN IN GENERAL LEADERSHIP FUNCTIONS
50% WOMEN IN EXECUTIVE LEVEL OF DECISION-MAKING
8. In 2021, we utilised 5,800 pieces of our deadstock waste for upcycling projects.
Drops of upcycled and repurposed fabrics are an integral part of GANNI’s drop structure.
9. All GANNI products are traced from stages 1-4 of the Supply Chain and a list of all stages 1 & 2 Suppliers can be found on GANNI.com.
10. We’re phasing out virgin animal leather completely from 2023 and stopped using virgin animal leather in RTW in 2021. GANNI was awarded the ‘PETA Progress Award’ for our pledge to stop the use of virgin animal leather by 2023. Shoes made from grape waste-based leather alternative VEGEA™ can already be found in GANNI stores.
CLIMATE ACTION
Most carbon-neutral claims are done through traditional offsetting methods. GANNI has been using offsets from 2016 to 2019 and investing in a Global Standard Foundation and UN-approved social project that supports clean energy. While carbon offsetting can be part of a holistic climate action strategy, there is an increasing discussion in the industry around its actual social and environmental impact as you’re essentially paying to pollute.
As part of our carbon reduction goals, GANNI has moved to carbon insetting which sees us directly investing in decarbonizing our own supply chain and partnering with our suppliers on the transition to lowering their emissions. We’ve installed the first solar panels with our Portuguese supplier and are working on improving the biodiversity of two production plans. We’re gathering information during this initial phase in Portugal with the aim of rolling out the scheme to more suppliers.
To reach our 50% absolute greenhouse gas reduction we’ll be focusing on a total of 7 key levers of reduction by 2027. Stay tuned for all the details in our 2022 Responsibility Report.
7 BY 2027
1. MATERIALS AND INNOVATION
The use of materials and fabrics of the future
2. CLIMATE ACTION AWARENESS
Internal and external awareness campaigns
3. RENEWABLE ENERGY
Ensuring the use of renewable energy in stores & offices
4. CIRCULARITY
Designing for circularity, circular business models, increasing recycling & up cycling
5. TRANSPORTATION
Inbound, outbound & last mile delivery
6. INSETTING
Investing directly in our value chain to reduce carbon emissions
7. NO COAL
Removing the use of coal in our supply chain
MATERIALS
Materials account for 56% of our carbon footprint.* Using certified lower-impact materials is a no-brainer, which is why at least 90% of the production volume across our collections comes from responsible styles where 50% or more of the fabric composition is third-party verified.
RECYCLED MATERIALS
Recycled fibers reduce our reliance on virgin resources. GANNI uses the below recycled materials:
GRS RECYCLED POLYESTER
GRS RECYCLED POLYAMIDE
GRS RECYCLED COTTON
GRS RECYCLED NYLON
GRS RECYCLED WOOL
GRS RECYCLED LEATHER
GRS RECYCLED LINEN
RECYCLED POLYESTER
RECYCLED POLYAMIDE
RECYCLED COTTON
RECYCLED NYLON
RECYCLED WOOL
RECYCLED LEATHER
RECYCLED LINEN
REGENERATED NYLON BY ECONYL(R)
LOWER-IMPACT MATERIALS
Lower-impact materials are certified with a relevant trademark or certification that ensures the material is made in line with environmental and/or social stewardship.
GANNI uses the below certified lower-impact materials:
ECOVERO(™)
TENCEL™)
REFIBRA™
HEMP
LINEN
ORGANIC MATERIALS
Certified organic materials restrict the use of chemicals, and water and ensure working conditions in line with the International Labour Organization.
GANNI uses the below certified organic materials:
ORGANIC COTTON
ORGANIC SILK
ORGANIC WOOL
SOCIAL RESPONSIBILITY
TRACEABILITY
Knowing who makes our clothes is crucial. GANNI currently has 100% traceability on Stages 1-4 of their supply chain and has published all Stages 1 and 2 suppliers with the Open Suppler Hub to drive transparency.
CODE OF CONDUCT
Our supplier code of conduct is based on ILO Conventions, UN Universal Declaration of Human Rights, including the Code of Labour Practice used by Fair Wear Foundation (FWF), and the UN Guiding Principles on Business and Human Rights. In order to protect those who are most vulnerable to unjust situations, we extended two social policies, Migrant Worker Policy and Child Labor Policy with detailed principles to guide the suppliers.
RESPONSIBLE PURCHASING PRACTISES POLICY
GANNI shares responsibility with our suppliers. To truly reflect our social and environmental commitments and standards, we strengthened our Mutual Business Agreement with the underlying principle of the Responsible Purchasing Code of Conduct published by the American Bar Association.
ANIMAL WELFARE POLICY
At GANNI we believe animals have the right to be treated with care, respect and dignity. The use of animal-derived raw materials must be sourced with abidance by the Five Freedoms and respect to the animals and environment. Our Animal Welfare Policy provides guidance to our suppliers.
GANNI has never used fur. In 2021, we decided to make it official by signing up for Fur Free Retailer as we recognise that the impact of a pledge goes beyond our own brand and will inspire many others to consider the issue. GANNI will phase out virgin animal leather completely by 2023.
RESPONSIBLE PARTNERSHIP PROGRAMME
In 2021, we kick-started our Responsible Partnership program through a women empowerment project in collaboration with RADNIK, our supplier in Delhi, India, alongside NGO Good Business Lab. The project was financed through the sales of GANNI’s non-medical face masks.
FABRICS OF THE FUTURE
Organic cotton won’t save the world, which is why investing in fabric innovations is crucial.
Fabric innovations will play a crucial role in making fashion more circular but for that to happen brands need to place bets and take risks. We refuse to accept the industry status quo and with this initiative, we have created a solid framework where research, innovation and cross-industry knowledge sharing can live together.
Fabrics of the future were put in place to kick-start our ambitions of a 50% absolute carbon reduction by 2027. Through the initiative, we’re committed to researching and developing innovative materials to inform the transition towards more circularity in fashion.
RESPONSIBILITY BOARD
To help us navigate the ever-evolving landscape of sustainability, we’ve appointed an external responsibility board to support us in becoming the most responsible version of ourselves. We wanted to bring in external voices to keep ourselves accountable and to ensure independent perspectives are represented in our decision-making - perspectives that are not tied to GANNI’s financial performance.
Lily Cole
Advocate for Sociopolitical and Environmental Issue, Model, Activist & Writer
"As the global human community faces the immense, essential and unprecedented task of rapidly transforming our systems into sustainable versions of themselves (as called for the most scientists, the UN, The World Bank), companies - including fashion companies - have a pivotal role to play in this transition, alongside citizens, and governments. Therefore, I welcome any corporation - small or large - that is serious and sincere about trying to transform their operations to be more circular, more sustainable and also more just."
- Lily Cole
Dio Kurazawa
Found of Bear Scouts
"We must always look after one another, people. animals and nature collectively as Earthlings. We should all work to make the experience of life on Earth more enjoyable for future generations. Our planet gives us so much, my relationship with our Earth and its inhabitants is therefore worthy of my complete attention."
- Dio Kurazawa
Eva Kruse
GANNI Responsibility Board Chairwoman & Executive of Pangaia
"I'm excited to join GANNI as chair of the new Responsibility Board. The brand is one of the most exciting coming out of Scandinavia with a huge and dedicated following of customers, adding to that an equally ambitious and dedicated plan to improve its environmental and social footprint, I believe we can build a role model case for the future of fashion within GANNI."
- Eva Kruse
Aude Vergne
Chief Sustainability Officer, Chloé
"Collaboration and knowledge sharing is, I believe, the only approach to face our industry's challenges. I am extremely honored to be part of GANNI's responsibility board, a company that understood the power pf am integrated approach and wants to use business and creativity as a force for good."
- Aude Vergne
REPEAT
First launched in 2019, GANNI REPEAT with the ambition to extend the life of GANNI pieces and to encourage our community to embrace a more circular approach to fashion. Through GANNI Repeat we’re committed to offering circular ways of ownership through reselling, rental, recycling and repairing new and pre-loved GANNI.
Our mission is to reduce waste and help close the loop in the fashion industry. We won’t pretend fashion is sustainable, and we still have a long way to go when it comes to developing a circular textile economy, but we believe that we together can make a start.
Will you join us?
THE GANNI CARE GUIDE
Throughout a garment’s lifetime, a big part of its environmental footprint is generated in the use phase during wearing and washing. Properly caring for your wardrobe can help it last longer, conserve natural resources, and keep textile waste out of landfills.
According to McKinsey and Global Fashion Agenda, up to 20% of a garment's environmental impact is generated in this period. The remaining 80% is on us, which is why we’re working hard on accelerating the use of certified responsible materials.
To help you do your part, we’re sharing our tips on how to take care of your clothes.
Did we forget any of your favourite hacks? Let us know down below! #GANNILab
THE GANNI WAY TO WASH
1. DON'T OVERDO IT
Air your clothes instead of washing them after every use. Mother Earth will thank you, and you'll avoid unnecessary wear and tear. Bonus - your energy bills will be lower too.
2. CHILL OUT
For many qualities, especially wool, freezing your garment for at least 24 hours will keep it fresh and clean.
3. GO LOW AND SLOW
If you have to wash - do it the GANNI way. Go low and go slow. Do it by hand or put it on a low-spin washing program.
4. BE CAREFUL
Always read the care label thoroughly. Wash at 30 degrees to reduce electricity consumption. Always put delicate pieces in laundry bags to protect them from being snagged.
5. FILL IT UP
Fill the whole washing machine to save water and electricity.
THE GANNI WAY TO DRY
1. GET OUT
Avoiding the dryer is an easy way to reduce your wardrobe's impact on the environment.
2. GET SOME SUN
Give your clothes a sunbathe - the sun is a natural detergent, so handing your t-shirts outside for a few hours is a better alternative to the washer and dryer.
3. HANG IN
Lay your knitwear flat to dry, for instance on a towel on a table. Hanging them to dry will stretch them, and they lose shape and elasticity.
THE GANNI WAY TO STORE
1. OUT OF SIGHT, OUT OF MIND
Without sounding like your mom, storing your clothes correctly will make your wardrobe last longer and ensure your garments can be enjoyed for years to come.
2. MARIE KONDO THAT DRAWER
Fold stretchy fabrics and hang sturdy fabrics to ensure clothing keep their shape better.
3. LAY FLAT
Knitwear should never be hung, but should always be folded to protect it, as hanging knitted garments will stretch them out.
4. KEEP UNWANTED GUESTS OUT
We're all for nature but to protect your garments from insects, make sure you put your clothes away when they are fully dry and clean. Store knitwear alongside cedar wood to keep the months away - your clothes will smell great.