At GANNI, we’ve never claimed to be perfect, and we’re not trying to be.

We’ve never labelled ourselves a “sustainable brand,” because in today’s fashion industry, absolute sustainability simply isn’t possible. But what we do believe in is transparency, ongoing learning, and a deep responsibility to do better, every single day.

Our formal responsibility journey began in late 2019 with the launch of the first GANNI GAMEPLAN, a strategic framework outlining our commitments across four key pillars: people, planet, product, and prosperity. It marked a significant shift in how we embed responsibility into every part of our business, from design and sourcing to climate action and community impact.

Since then, we’ve been focused on evolving in real, measurable ways. Each year, we publish a Responsibility Report to provide a transparent, in-depth look at our progress, not to seek praise, but to openly share both our wins and our challenges.

We’re not chasing perfection. Our goal is to become the most responsible version of ourselves, by embracing innovation, challenging the status quo, and pushing for systemic change within and beyond our industry.

Because responsibility isn’t a destination, it’s an ongoing journey. And we’re in it for the long haul.