GANNI X 66°NORTH
We teamed up with Icelandic technical wear brand 66°NORTH to create the ultimate functional pieces for the #GANNIGirl, working in perfect balance with 66°NORTH’s strong heritage and outdoor culture.READ MORE
“I love working with contrasts, it’s part of our DNA, so working with the 66°North design team to create these amazing technical pieces brings a great counterpoint to the SS19 collection. The ‘Paradis’ collection is an homage to an era of what was, when we were less focused on modern elements of society. Teaming up with a Nordic outerwear brand is the ultimate way of reconnecting and getting back to our roots.” — Ditte Reffstrup, Creative Director, GANNI
This collaboration is 66° NORTH’s first ever partnership with a women’s ready-to-wear brand. 66° NORTH works closely with high quality fabric manufacturers to offer the most innovative and versatile materials available, with some products taking up to 8 hours to craft by hand. Operating their own factories in Europe, where their styles are produced, the collab capsule features pieces made from the revolutionary Polartec® NeoShell®, a waterproof and highly breathable fabric.
“To us, GANNI is an aspirational brand that has achieved amazing success in the women’s contemporary space. The fact that both GANNI and 66°NORTH are Nordic brands expanding globally, provides both a unique opportunity to bring each other's energy and strengths to the table and explore new territories. Each technical style in the collaboration has its own background and is inspired by the strong heritage of both brands.” — Helgi Rúnar Óskarsson, CEO, 66° NORTH