The Cult-Favourite Bou Bag

Rooted in Copenhagen, GANNI creates collections that celebrate individuality, self-expression and joy. Few pieces carry that spirit like the Bou Bag, a signature silhouette recognised for its sculptural shape, twisted handle and Butterfly hardware, and named after Betty Lou, the daughter of our Creative Director Ditte Reffstrup. This season the family runs from the Mini Bou Bag to the Small Bou Bag and the Bou Bucket Bag in Brown Croco, in shades of burgundy, brown, black and pink, plus playful finishes like the Small Bou Bag in Leopard and the Mini Bou Bag in Green Ostrich. Many Bou Bags are crafted using a range of thoughtfully selected materials, including recycled leather and recycled polyester. The exact composition is listed on each product page, and you can explore how we choose our materials in our Responsibility Report.

FAQ

The Bou Bag is one of GANNI's signature silhouettes, recognised for its sculptural shape, twisted handle and Butterfly hardware. It's named after the nickname of our Creative Director Ditte Reffstrup's daughter, Betty Lou. Choose from the Mini Bou Bag and the Small Bou Bag in seasonal colours and prints.

The Bou Bag comes in two sizes: the Mini Bou Bag for the essentials and the Small Bou Bag with a little more room. Each size returns every season in new colours, prints and finishes.

From the Mini Bou Bag in Burgundy to the Mini Bou Bag in Yellow, this season runs from black, brown and burgundy to pink, green and purple. Prints join in too, including the Small Bou Bag in Leopard and the Mini Bou Bag in Polka-Dot.

The Small Bou Bag in Leopard leads the season, alongside grained brown and burgundy finishes across the Mini and Small sizes. Leopard is a GANNI signature, so it stays in style for us season after season.

Bou Bags are crafted using a range of thoughtfully selected materials, including recycled leather and recycled polyester. The exact composition is listed on each product page, and our Responsibility Report explores how we choose our materials.

There are no rules. Try the Small Bou Bag in Burgundy with a graphic tee and denim for a Copenhagen-inspired look, or take the Mini Bou Bag in Pink out with tailoring and dresses. The choice is yours.

The full Bou Bag family is on GANNI.com, from the Mini and Small Bou Bag to Bou Accessories. Visit us in one of our stores to see the colours in person.