We're excited to launch our exclusive collaboration with multi-award winning London designer Priya Ahluwalia and her eponymous label–– Ahluwalia. Our collab fuses Ahluwalia’s Indian-Nigerian dual heritage and London roots with GANNI’s Scandi 2.0 sense of style using reworked GANNI fabrics, giving them new life.
Our collab fuses Ahluwalia’s Indian-Nigerian dual heritage and London roots with GANNI’s Scandi 2.0 sense of style. Priya Ahluwalia is a pioneer in the fashion industry and new wave of design talent, who set up Ahluwalia studio in 2018. Her work takes inspiration from the tradition of passing clothes through families and between friends.
Taking inspiration from both brand’s love of a party, Ahluwalia looked to the early 00’s UK Garage scene, creating a fiercely feminine and colourful collection for women to feel sexy and strong– whether you're on the dancefloor, at the club or at home.
Our exclusive collab is a story in showing how leftover materials can be totally transformed and are worth cherishing. Standing by both Ahluwalia's and GANNI's view on designing responsibly, the collection breathes new life into past-season fabric by reworking leftover styles from GANNI’s 2020 collections that didn’t sell during the pandemic