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Starting out in 2000 by an art connoisseur and gallery owner's desire to create the perfect cashmere knit, GANNI has developed exponentially over recent years with its Scandi 2.0 sense of style full of personality and contrasts. Based in Copenhagen and owned and run since 2009 by husband-and-wife team Creative Director Ditte Reffstrup and Founder Nicolaj Reffstrup, GANNI is represented in more than 400 of the world’s finest retailers as well as through 21 concept stores across Denmark, Norway and Sweden.
“With GANNI we wanted to do something different than the typical stereotypes of scandinavian fashion, which when we started were either high-concept Scandi-style or girly-boho. Aiming to create a third alternative, we sought after a more playful and effortless approach to design, that represents how I want to dress and look. Without strict dogmas or rules, but with room for personality, contrasts and experimentation.”- Ditte Reffstrup, Creative Director
The GANNI mission is simple: We fill a gap in the advanced contemporary market for effortless, easy-to-wear pieces that women instinctively reach for, day in, day out. Copenhagen is home and where our heart is. As Danes we were taught to appreciate beautiful aesthetics simply by being brought up surrounded by quality design. It’s a premise we work very seriously with, and we are proud of our Nordic design heritage, but not limited by its traditional minimalist expression.