GANNI x New Balance 1906L
Step Into the Unexpected
This season’s silhouette is a boundary-pushing hybrid sneaker that invites you to embrace every side of yourself. The GANNI X New Balance 1906L fuses GANNI’s expressive approach to dressing with New Balance’s iconic athletic heritage, it mirrors the versatility of the people who wear it
Combining the ease and energy of a runner with the polished structure of a loafer, it grounds itself on a bold rubber sole, while GANNI’s signature snake print and vivid palette amplify its attitude. The classic strap detail is reimagined with metal Butterfly and New Balance logos, subverting tradition with a rebellious twist
Shot in collaboration with Dazed and fronted by rising musician Samara Cyn, the campaign explores the duality of personal style. Two distinct archetypes take shape: the confident Statement Maker, and the Quietly Smart persona. Different as they are, together these archetypes celebrate the many sides of self-expression, embodying GANNI’s belief that style is always multidimensional
Designed for those who dress for themselves and define their own path
