We‘ve worked hard to introduce more responsible fibres into our collection, finding the best versions the industry has to offer for our three most used fibres, cotton, polyester and viscose. We always ensure these more responsibly produced fibres are independently certified.
Not all certifications are made equal, and we’re very critical about which ones we trust. For us this means only using GOTS certified Organic Cotton, GRS certified Recycled Polyester and Recycled Cotton, Lenzing’s EcoVero™ viscose, and we'll be introducing RWS certified wool soon. Currently some of the mills and manufacturers we work with are certified to these standards, but in order for us to make these claims on the product, we as a brand need to be certified too, which is something we’re working on.
Our Responsibility and Production teams regularly review fabric innovations so as soon as a material is commercially ready, we can implement it.
Signatory to accelerate the industry’s transition to a circular fashion system and textile economy, with 4 immediate action points; implementing design strategies for cyclability, increasing the volume of used garments and footwear collected, increasing the volume of used garments and footwear resold and increasing the share of garments and footwear made from recycled post-consumer textile fibres.
Our archive store in Copenhagen gives GANNI girls an opportunity to shop previous seasons, one-off samples and other rare pieces
In 2019, we launched our rental platform GANNI Repeat to our Danish community. This trial launch signified our first step to help prioritise reusing & extending the life cycle of our clothes as well as lowering the impact of each product. We are working on launching GANNI Repeat to our UK & US community in 2020.
This year we are training all our designers and production teams in circular design principles and design strategies for cyclability.
Working with our partner I:CO we collect used clothing and textile waste in our Copenhagen and Londonstores, with plans to expand the year. You can drop off any clothing at our I:CO bins in GANNI Postmodern, and Store Regnegade in Copenhagen, and our Beak Street store in London.
We've never incinerated unsold clothing, and we never want to be in that position in the future. So, we've partnered with SOEX in Germany to re-sell any unsold GANNI stock. Before unsold stock is sent to SOEX we have multiple activities to upcycle it into new collections or store concepts
We are consistently increasing the share of recycled fibres in our collections, ensuring they are Global Recycling Standard certified.
To accelerate the transition to a circular textile economy, we plan to invest and participate in 2 fibre to fibre recycling trials in 2020
We work with SGS to ensure that any chemicals used in our production comply with European REACH standards. We also keep a close eye on any potentially harmful chemicals and proactively find alternative solutions that are less harmful. This is an ever evolving subject as more research and studies on chemicals are conducted, so we need to remain on the pulse of these developments.