GANNI Spring/Summer 2026 Collection

Spring/Summer 2026 Collection

Introducing the GANNI Spring/Summer 2026 campaign, featuring Maggie Maurer captured by Harley Weir.

Summer Belongs To Everyone

In Denmark, winter lingers long into the year. Light comes before warmth, slipping through windows and settling indoors. Spring is imagined before it’s experienced. It is a season suspended in anticipation, where imagination takes hold ahead of summer.

Embodying an ever-evolving expression of the GANNI Girl that’s confident and subversive, Maggie Maurer brings a sense of ease and lived-in joy that feels quietly defiant. Photographed by Harley Weir and styled by Vanessa Reid, the campaign unfolds within the interiors of a countryside summer house, where home comforts become places of expression, shaped by memory and maximalist charm.

Rooted in GANNI’s Danish heritage and the childhood summers of Creative Director Ditte Reffstrup, fragments of early freedom are infused throughout a self-assured wardrobe. Afternoons spent playing dress-up and layering clothes without rules live on in pieces tied, twisted and draped instinctively.

Let Your Imagination Take Hold

Patchwork becomes a central language, not just decorative but structural, appearing across clashing prints and deconstructed tailoring. Florals signal an awakening: crocheted by hand, embroidered, and printed onto denim and shibori organza. Sculptural, tulip-like silhouettes bloom across dresses, skirts and outerwear, designed to be worn and later returned to as timeful pieces that gather meaning.

Accessories extend the handmade, nostalgic spirit of the collection. The new Posy bag debuts with the functional charm of classic gardener bags, while the Mini Hobo continues its journey through embroidery, crochet and prints, echoing the ready-to-wear. Footwear recalls Danish summers spent outdoors, with wooden clogs and crochet ballerina flats completing the story.

Drawn from shared memories and a sense of familiarity, the GANNI Spring/Summer 2026 collection captures the in-between state of daydreaming—where summer is imagined before it arrives.

“Summer has always been a time of discovery for me. Those fragments of childhood stay with you and shape who you become. With this collection, we wanted to turn those fleeting moments into something lasting.”

— Ditte Reffstrup, Creative Director

Explore The Spring/Summer 2026 Collection