WE’RE NOT A SUSTAINABLE BRAND
We don't identify as a sustainable brand, because at its core fashion thrives on newness and consumption, which is a major contradiction to the concept of sustainability. That’s the honest truth.
Instead, we're focused on becoming the most responsible version of ourselves. We’re not perfect but committed to making better choices every day, minimising our social and environmental impact across the entire business. We see this as our moral obligation and every action counts. The time to create change is now, no excuses which is why we have committed to an absolute 50% carbon reduction target by 2027.
At GANNI we take a holistic approach to being a responsible brand. Whether that’s eating plant-based or tackling radical supply chain transparency. What matters is the accumulated impact of all the choices we make, big and small, every day. We take a result and fact-driven approach to creating change.
We publish an annual responsibility report to show our progress to the public. Explore our reports through the link below.