GANNI Hello, World! SS24 Show

“Nicolaj has a background in tech, so we have been talking about Artificial Intelligence for years. Recently, it feels like something else to panic about, because it’s so far from my world. But I was thinking about AI’s potential for good. As a mother of three kids, and as a woman running a business, I think a lot about how to raise my kids to be kind, to feel secure, to be responsible. It’s the same with GANNI, how do we grow this brand into the most responsible business it can be? So we talked about how it might be possible to create a kinder, more thoughtful AI, one that does good. Everything clicked into place when we met the incredible AI artist Cecilie Waagner Falkenstrøm, who has this thoughtful, philosophical take on AI. We worked with Cecilie to create a GANNI AI for the show. We wanted the spirit of the AI to be embodied by a physical form, something natural - my first thought was trees – they are such a symbol of hope and life.”

— Ditte Reffstrup, Creative Director, GANNI.