WE’RE NOT A SUSTAINABLE BRAND
We don't identify as a sustainable brand, because at its core fashion thrives on newness and consumption, which is a major contradiction to the concept of sustainability. That’s the honest truth.
Instead, we're focused on becoming the most responsible version of ourselves. We’re not perfect but committed to making better choices every day, minimising our social and environmental impact across the entire business. We see this as our moral obligation and every action counts. The time to create change is now, no excuses which is why we have committed to an absolute 50% carbon reduction target by 2027.
At GANNI we take a holistic approach to being a responsible brand. Whether that’s eating plant-based or tackling radical supply chain transparency. What matters is the accumulated impact of all the choices we make, big and small, every day. We take a result and fact-driven approach to creating change.
We publish an annual responsibility report to show our progress to the public. Explore our reports through the link below.
Materials account for 56% of our carbon footprint.* Using certified lower-impact materials is a no-brainer, which is why at least 90% of the production volume across our collections comes from responsible styles where 50% or more of the fabric composition is third-party verified.
THE GANNI WAY TO WASH
1. DON'T OVERDO IT
Air your clothes instead of washing them after every use. Mother Earth will thank you, and you'll avoid unnecessary wear and tear. Bonus - your energy bills will be lower too.
2. CHILL OUT
For many qualities, especially wool, freezing your garment for at least 24 hours will keep it fresh and clean.
3. GO LOW AND SLOW
If you have to wash - do it the GANNI way. Go low and go slow. Do it by hand or put it on a low-spin washing program.
4. BE CAREFUL
Always read the care label thoroughly. Wash at 30 degrees to reduce electricity consumption. Always put delicate pieces in laundry bags to protect them from being snagged.
5. FILL IT UP
Fill the whole washing machine to save water and electricity.
THE GANNI WAY TO DRY
1. GET OUT
Avoiding the dryer is an easy way to reduce your wardrobe's impact on the environment.
2. GET SOME SUN
Give your clothes a sunbathe - the sun is a natural detergent, so handing your t-shirts outside for a few hours is a better alternative to the washer and dryer.
3. HANG IN
Lay your knitwear flat to dry, for instance on a towel on a table. Hanging them to dry will stretch them, and they lose shape and elasticity.
THE GANNI WAY TO STORE
1. OUT OF SIGHT, OUT OF MIND
Without sounding like your mom, storing your clothes correctly will make your wardrobe last longer and ensure your garments can be enjoyed for years to come.
2. MARIE KONDO THAT DRAWER
Fold stretchy fabrics and hang sturdy fabrics to ensure clothing keep their shape better.
3. LAY FLAT
Knitwear should never be hung, but should always be folded to protect it, as hanging knitted garments will stretch them out.
4. KEEP UNWANTED GUESTS OUT
We're all for nature but to protect your garments from insects, make sure you put your clothes away when they are fully dry and clean. Store knitwear alongside cedar wood to keep the months away - your clothes will smell great.