2025 Responsibility Report
In this year’s report, we close the chapter on our Gameplan 2.0 strategy (2023–2025) and introduce Gameplan 3.0 (2026–2028), centred around three pillars: Women, Climate, and Innovation. This report outlines the progress made across key areas of Gameplan 2.0, while recognising that much of this work continues into our next phase.
While our ambition remains unchanged, Gameplan 3.0 sharpens our focus on where GANNI can have the greatest impact and how we future-proof the business in the face of evolving legislation, even where the path forward is not yet fully defined.
2025 Reflections
2025 was a complex year. Across the industry, the conversation around sustainability and innovation shifted, shaped by political uncertainty, evolving EU legislation, and what industry media described as a “silent retreat” from previously stated commitments. At GANNI, we felt this shift too. But rather than step back, we stayed committed continuing to make progress, even if we were less vocal about it than in previous years.
In 2025, we achieved a 32% reduction in absolute carbon emissions and 85% of the materials and fibres we used came from our Preferred category. In addition, our Living Wage Programme continued with eight suppliers and we found new partners to support us in our mission.
As we mentioned in the previous Responsibility Report – we cannot face the challenges of the fashion industry in isolation. So throughout 2025, we partnered with various third parties to put action behind our words. Here’s a quick overview:
- We launched a partnership with Vestiaire Collective to encourage our community to engage with pre-loved and circular fashion.
- We joined The Fashion Pact, a collective of brands working toward a nature-positive future.
- We had our carbon reduction targets verified by SBTi (Science Based Targets initiative).
- We re-certified as a B Corp, achieving a score of 105.3 points – a 16% increase on our previous certification in 2022 (90.6).
Innovation has been an integral part of GANNI’s Sustainability ambitions, and as stated in 2024, many of the solutions we rely on are vulnerable to funding gaps, slow adoption, and systemic barriers - we faced this in 2025 but we do see some green shoots especially towards textile-to-textile recycling, for which we’re remaining committed to supporting our Innovation partners in making their solutions successful.
We hope you enjoy reading this year's report and learning about our new Gameplan 3.0 strategy - Women, Climate, Innovation.
Gameplan 3.0 Strategy
The GANNI Gameplan 3.0 is our third sustainability strategy, continuing our three-year cycle of bold commitments and measurable progress. We see it as an iteration on our previous strategy, not a complete overhaul of our commitments.
If you’re new here (Welcome!), there’s a reason we work in three-year cycles. Fashion moves fast and often has a short-term mindset. If we want our teams to engage with this work — and actively contribute to it — we need to speak their language. That means creating a strategy that feels tangible, real and achievable. A three-year timeframe gives us focus. It allows us to be ambitious while staying realistic — aiming not just for progress, but for outcomes we can realistically reach, or at least get as close to as possible.
The Gameplan 3.0 is built around three core pillars — Women, Climate, and Innovation — each deeply rooted in our DNA. Here’s why they matter to us:
Women
Climate
Innovation
Women, by Women.
GANNI is a brand designed and run predominantly by women, serving mostly women customers, and working with a supply chain where up to 80% of garment workers are women. It’s a natural next step for us to take a stronger, more active role in supporting women and girls. We are proud to do this in a global partnership with UN Women, specifically through the ‘Second Chances’ programme, which focuses on supporting marginalised women who missed out on schooling to access education, build skills, and improve their prospects for employment and economic independence.
Climate, Holistically.
While decarbonisation remains a priority, we don’t want to fall into “carbon tunnel vision”. Climate challenges are broader than emissions alone, which is why we are taking a more holistic approach. This includes responsible material use, circular practices, and, for the first time, a comprehensive nature strategy to protect and restore biodiversity across our supply chain.
Innovation, Forward.
Real seismic shifts in the fashion industry will only happen through innovation — much of it coming from outside our own walls. That’s why we are continuing our work with the next-gen materials programme, Fabrics of the Future (established in 2019), and scaling circular business models through global repair and resale programmes. By keeping the momentum on external and collaborative innovation, we can drive meaningful change across the industry.
Over the next three years, the Gameplan 3.0 will guide us with focus and ambition, creating measurable impact across these three pillars and embedding sustainability even deeper into how we design, create, and operate. The goals may evolve, but our ambition remains the same: to leave the industry better than we found it and continue the journey of becoming a more responsible version of ourselves.