GANNI PRESENTS SS25 THE CRAFT
Watch our debut Paris Fashion Week show
Spring/Summer 2025 The Craft — a collection shaped by the idea of modern alchemy
An incantation to individuality, The Craft proposes a wardrobe for the future, and the GANNI girl holds the magic formula
"We wanted to channel the GANNI woman’s intuitive confidence and dynamic energy—someone who is tuned in. This collection is about courage, empowerment, and connection, pushing our boundaries across both design and innovation. My heart beats the most for responsible fabrications, and our Fabrics of the Future program feels like magic."
— Ditte Reffstrup, Creative Director, GANNI.
LOOKS
A CLOSE UP ON DETAILS
The SS25 iteration of the Bou bag in XXL made with Oleatex, a next-gen material, from our Fabric of the Future program
SS25 BACKSTAGE
THE MAGIC OF INNOVATION
Celium™
Oleatex™
For SS25, over 30 alchemic processes have been explored, with groundbreaking materials like Circulose, Celium, Pelinova, and Tex2Tex bubbling up on the runway—offering bold alternatives to polyester, cotton, and leather in the upcoming collection.
Stay tuned for the launch of these groundbreaking materials—and shop Fabrics of the Future while you wait