Fabrics of the Future

At GANNI, we’re on a mission to become the most responsible version of ourselves. We've set a bold, moonshot goal: to cut our total carbon footprint by 50% by 2027 (from a 2021 baseline). With nearly 70% of our total emissions coming from the fibres, fabrics and materials we use, we’re committed to making better choices every day to reduce emissions without compromising on design or quality.

At GANNI, this takes two forms: Preferred Materials and Fabrics of the Future.

Preferred Materials

Preferred Materials are those that challenge conventional practices, think organic and recycled materials. They’re well-studied, readily available alternatives to conventional practices. For this, we are on a mission to ensure that 90% of the materials GANNI uses are ‘preferred’.

To keep ourselves accountable, we developed the GANNI Fabric Score, reviewed annually, which categorises materials into: 1). Preferred 2.) Better 3). Avoid.

DISCOVER THE FABRIC SCORE

Fabrics of the Future

Launched in 2019, Fabrics of the Future is GANNI’s innovation programme designed to explore and invest in cutting-edge material solutions that challenge how fashion is traditionally made. The goal? To help transform the industry from the ground up, literally.

While we continue to use Preferred Materials like organic cotton and recycled fibres to improve existing practices, Fabrics of the Future dares to ask the bigger questions: What comes next? Can we grow cotton in a lab? Can we turn waste into yarn? Can we make fashion without leaving a footprint?

To answer these questions, we partner with forward-thinking innovators who are developing radical new textiles, ones that reduce waste, carbon emissions, and the need for virgin resources.

Our aim is for 10% of all GANNI’s materials to come from Fabrics of the Future innovations in the near future. These materials are not experiments, they’re the future of fashion, and we’re proud to be testing, learning, and scaling these solutions with our innovation partners.

Fabrics of the Future is our way of making sure innovation doesn’t stay in the lab, it makes it into your wardrobe.

Meet our partners and explore what’s next.