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“#GANNIGIRLS DANCE TO THEIR OWN BEAT. IT’S NOT ABOUT ONE UNIFORM IDENTITY OR GENDER. IT’S ABOUT ALL THE PEOPLE WE MEET WHO INSPIRE US, THEIR KICK-ASS ENERGY AND WAY OF BEING. #GANNIGIRLS IS A STATE OF MIND, AN ATTITUDE MORE THAN A WAY OF DRESSING. IT’S PLURAL FOR A REASON. EVERYONE IS WELCOME.” 


—DITTE REFFSTRUP, CREATIVE DIRECTOR, GANNI



SCROLL TO EXPLORE OUR WORLD OF COMMUNITY, CONFIDENCE & RESPONSIBILITY 

MEET THE CAST

#GANNIGIRLS


We’re inspired and driven by our community. Our global network of creatives is part of what makes us GANNI. We’re forever inspired by the people who wear us and want to make sure everyone feels included in what we do, that’s the whole point.

From the people we collaborate with to the customers that inspire us, #GANNIGirls is more than a hashtag, it’s a community.


SHARE YOUR LOOKS #GANNIGIRLS

WE’RE NOT A SUSTAINABLE BRAND

BUT WE DO BELIEVE IN CHANGE 


We don't identify as a sustainable brand, because at its core fashion thrives off newness and consumption, which is a major contradiction to the concept of sustainability. That’s the honest truth. 


Instead, we're focused on becoming the most responsible version of ourselves. We’re not perfect but we’re committed to making better choices every day, minimising our social and environmental impact across the entire business. We see this as our moral obligation and every act counts. The time to create change is now, no excuses.

At GANNI we take a holistic approach to being a responsible brand. Whether that’s eating plant based or tackling radical supply chain transparency. What matters is the accumulated impact of all the choices we make, big and small, everyday. We take a results and facts driven approach to creating change.


In 2020, we launched our Responsibility Game Plan, comprising 44 Goals across People, Planet, Product, and Prosperity to be reached by 2023. We’ve reached 30 of those goals to date, and we’re on track to reach the remaining 14 this year - a year ahead of our commitment. 


We publish an annual responsibility report to show our progress to the public. 


HERE'S 10 THINGS WE'RE PROUD OF DOING

EXPLORE OUR RESPONSIBILITY JOURNEY

Explore our responsibility journey

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