Good jeans are like good friends, with you for life. From high to mid-waist, wide-leg to straight-leg – finding your fit has never been easier with the help of our Denim Fit Guide. Every pair is crafted from 100% organic cotton and our favourites SWIGY, MISY, BETZY and LOVY meet the Ellen MacArthur Jeans Redesign Initiative. Jeanius.
Hugging you in all the right places, CUTYE will be your best friend. Zip fly with a flexible comfort stretch with a crop that compliments all footwear. Available in a range of washes from indigo rinse, washed black, black, and mid blue vintage.
BETZY is your go-to for a cropped, bootcut 90s moment. Cut to hit at just the right spot above the ankle, BETZY is sexy, cool, and your best friend on a night out. Available in black and a 90s-inspired mid-blue stone wash.
FIGNI has a unique button double-fly so you can choose to wear high or low waist - low when using the straight down fly, and high when using the slanted extra fly. Featuring a relaxed leg, regular fit and signature GANNI slit hem. Available in light blue vintage wash.