Good jeans are like good friends, with you for life. From high to mid-waist, wide-leg to straight-leg – finding your fit has never been easier with the help of our Denim Fit Guide. Every pair is crafted from 100% organic cotton and our favourites SWIGY, MISY, BETZY and LOVY meet the Ellen MacArthur Jeans Redesign Initiative. Jeanius.

CUTYE THE HUGGER

Hugging you in all the right places, CUTYE will be your best friend. Zip fly with a flexible comfort stretch with a crop that compliments all footwear. Available in a range of washes from indigo rinse, washed black, black, and mid blue vintage.

BEKSI THE STRAIGHT TALKER

BEKSI features our Signature GANNI slit-hem for added flair and comes in a flexible comfort stretch. Available in 3 different washes.

LOVY THE TRUE ORIGINAL

Feel comfortable and free in LOVY - available in a tough black and 90s vintage blue stone wash Featuring GANNI’s signature inside slit hem. For any time, any wear.

BETZY THE 90s KID

BETZY is your go-to for a cropped, bootcut 90s moment. Cut to hit at just the right spot above the ankle, BETZY is sexy, cool, and your best friend on a night out. Available in black and a 90s-inspired mid-blue stone wash.

MISY THE EASY-GOING ONE

MISY likes to have fun. A loose-wide fit, high waist and cropped. Coming in a black wash and light stone wash.

SWIGY THE HIGH-FLYING ONE

You’re guaranteed to have fun wearing SWIGY in. Zip fly. Comes in a black wash and a light blue stone wash.

FIGNI THE ONE WHO LIKES TO SWITCH THINGS UP

FIGNI has a unique button double-fly so you can choose to wear high or low waist - low when using the straight down fly, and high when using the slanted extra fly. Featuring a relaxed leg, regular fit and signature GANNI slit hem. Available in light blue vintage wash.

LOOK AFTER YOUR DENIM

Denim can last a lifetime if you treat it right. Check out our Denim Care Guide and learn how to love and wear your jeans for years to come.