GANNI is partnering with EIR Soccer and GGWCUP by launching a limited edition t-shirt with profits supporting the Global Goals soccer tournament, and with special attention to the fifth global goal ‘Gender Equality’. The profits are earmarked to fund the participation of courageous gender activists from low-income areas in the tournaments.
“This project is very close to my heart. In my teens I was an avid soccer player, and throughout my career I have been working in an industry surrounded by strong and aspirational women, so being able to support women’s rights and gender equality through my love of soccer is a match made in heaven.”
- Ditte Reffstrup, Creative Director GANNI
“We’re thrilled to be working with GANNI on this project. We will only achieve the Global Goals when women are willing and able to leave the sidelines and play the game! We’re using the power of sport to give women the confidence and community to become the change they want to see in the world, and we’re thankful for all support we receive in this process.”
- Majken Gilmartion & Rikke Rønholt Albertsen, Co-Founders Global Goals World Cup
This summer GANNI is teaming up with Global Goals World Cup (GGWCUP) in supporting the UN Sustainable Development Goals. GGWCUP is an open women’s soccer tournament, and a partnership between EIR Soccer, The United Nations Development Program (UNDP), Save the Children international, the Danish government and a range of supporting soccer and development organizations. The world cup works to raise awareness and mobilize communities in sup- port of the UN Sustainable Development Goals (Global Goals) through a powerful female sports platform centering on soccer.
The tournament finals will take place in New York on September 19, and the limited edition GANNI x GGWCUP t-shirt will be available on www.ganni.com from the beginning of August, and at the Office Magazine shop in Canal Street Market in NYC during the tournament in September 2017.