We recognise the inherent contradiction between today’s fashion industry that thrives off newness / consumption, and the concept of sustainability— so we don't identify as a sustainable brand.... Instead, we're focused on becoming the most responsible version of ourselves. More specifically, we’re gradually switching our 3 key fabrics to better certified alternatives: organic cotton, recycled polyester, and lenzing™ ecovero™ viscose. Shop all the responsible GANNI pieces below.