
When it comes to ‘green’ claims, no brand should mark their own homework. That’s why we’ve joined up with Provenance®, a transparency tech solution that powers sustainability claims you can trust. Provenance unlocks the truth about products’ impact on people and the planet so that you can make responsible choices when you shop.
We know that every sourcing decision we make counts – that’s why we’re using more certified, organic, and recycled fabrics in our collections. To help protect you from greenwashing, every Provenance-powered claim is backed up with evidence and third-party verification that you can easily click through and read.
Just click on the Provenance-powered material cards on selected products to learn more about these choices and what they mean for the planet. By sharing the facts about how our products are made, we hope to empower you to shop responsibly.

CARD
Find the Provenance icon on any of our transparent products.
Click on a Material Card in the ‘Environmental Impact’ section of a product page.
Learn about each material within the context of the product’s supply chain.

Click on Proof Points for more information and evidence behind each impact claim.
To help us navigate the ever-evolving landscape of sustainability, in 2020 we appointed an external responsibility board.
Bringing in external voices helps to keep us accountable and to ensure independent perspectives – that are not tied to our financial performance – are represented in our decision making.
We want our community to be a part of our journey to becoming impact free. We know we need to be transparent about our shortcomings and progress, which is why we created GANNI LAB – a platform dedicated to sharing a more elaborate view on sustainability, what behaving responsibly actually entails and how complex and ambiguous it really is.