PLAYFUL CLASSICS WITH A RESPONSIBLE TWIST - A timeless collaboration that was made to last, built on authenticity, originality, and responsibility. Iconic Levi’s® classics meet playful GANNI signatures All crafted using innovative cottonized hemp – a cotton alternative that requires 70% less water to produce.
Our exclusive collab was created to inspire self-expression. Shot in London by photographer Rosie Marks, Rosie blew up the images into her signature cutout figures. They then travelled to Copenhagenand onto San Francisco. Get to know the people behind our campaign shoot