“UNEXPECTED, OFFBEAT AND HONEST—THAT’S HOW WE WORK. GANNI IS SPONTANEOUS AND CONFIDENT. WE WANT TO OPEN UP AND INVITE EVERYONE INTO THE CONVERSATION. WE BELIEVE IN BEING HONEST, NOT PERFECT.”
— DITTE REFFSTRUP, CREATIVE DIRECTOR, GANNI
100 T-SHIRTS: A TRIBUTE
It all began with Ditte’s mission to find the perfect tee, six years and 100 T-shirts later, we are still infatuated with the slogan T-shirt
“GANNI GIRLS MARCH TO THE BEAT OF THEIR OWN DRUM. IT’S NOT ABOUT ONE UNIFORM, IDENTITY OR GENDER. IT’S ABOUT ALL THE PEOPLE WE MEET WHO INSPIRE US, THEIR KICK-ASS ENERGY AND WAY OF BEING. ‘GANNI GIRLS’ IS A STATE OF MIND, AN ATTITUDE MORE THAN A WAY OF BEING. IT’S PLURAL FOR A REASON, EVERYONE IS WELCOME .”
