We’ve been working to develop denim that focuses on durability, material health, recyclability and traceability and is made to be circulated, not wasted. So we’re super proud to be part of the Ellen MacArthur Foundation’s Jeans Redesign Initiative - a guideline set out by over 80 denim experts. In a nutshell, it's the most responsible way for us to produce denim right now. Jeans Redesign ensures positive impacts for the environment, society, and the health of those people working in its industry. Our SWIGY, MISY, BETZY and LOVY GANNI Denim styles meet the project’s guidelines. We know it’s not perfect, but it’s inspiring us to take our learnings to do better and aim for 100% in the future.