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Fall/Winter 2024 Collection

A new era of the GANNI Woman: Bold. Confident. Unapologetically Unique. An exploration of self-expression defines the GANNI Fall/Winter 24 campaign, featuring ‘90s icon and actor Christina Ricci. The campaign celebrates the evolution of the GANNI woman— whose spirit comes to life through Christina, embodying a modern take on female archetypes, balancing both the light and dark sides of femininity and the collection. Photographed by Ukrainian-born, New York-based twin photographers Zhenya and Tanya Posternak, Styled by Vanessa Reid

BOLD. CONFIDENT. UNIQUE

In a series of character portrayals, highlighting the multifaceted nature of the GANNI Woman, Christina Ricci embodies the diverse spirit of GANNI

THE PROTAGONIST

DISCOVER GANNI BOU BAG

Each iteration of the GANNI Bou Bag, from small, mini, nano, leopard, metallic or Ohoskin— a Fabric of The Future leather alternative – becomes a reflection of your personality.

THE FREE-SPIRIT

THE UNCONVENTIONALIST

DISCOVER APO-G

Introducing the new Apo-G bag – a city crossbody bag imbued with a sense of nostalgia + crafted from recycled leather in a palette of enduring shades

Named after the rare Apollo butterfly, known for its unique beauty and bold patterns – which inspired our GANNI butterfly logo – the Apo-G bag embodies transformation, positivity + change


“Christina perfectly encapsulates the spirit of the GANNI woman. She’s authentic, versatile, and challenges traditional female archetypes, which is what GANNI is all about. I’ve loved Christina ever since I was a teenager and first saw her as Wednesday Addams. I see her as a real symbol of individuality—which is what GANNI, and especially the GANNI woman, is all about.”

DITTE REFFSTRUP,

CREATIVE DIREFCTOR, GANNI

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