“#GANNIGIRLS DANCE TO THEIR OWN BEAT. IT’S NOT ABOUT ONE UNIFORM IDENTITY OR GENDER. IT’S ABOUT ALL THE PEOPLE WE MEET WHO INSPIRE US, THEIR KICK-ASS ENERGY AND WAY OF BEING. #GANNIGIRLS IS A STATE OF MIND, AN ATTITUDE MORE THAN A WAY OF DRESSING. IT’S PLURAL FOR A REASON. EVERYONE IS WELCOME.”
—DITTE REFFSTRUP, CREATIVE DIRECTOR, GANNI
SCROLL TO EXPLORE OUR WORLD OF COMMUNITY, CONFIDENCE & RESPONSIBILITY
MEET THE CAST
We’re inspired and driven by our community. Our global network of creatives is part of what makes us GANNI. We’re forever inspired by the people who wear us and want to make sure everyone feels included in what we do, that’s the whole point.
From the people we collaborate with to the customers that inspire us, #GANNIGirls is more than a hashtag, it’s a community.
SHARE YOUR LOOKS #GANNIGIRLS
WE’RE NOT A SUSTAINABLE BRAND
BUT WE DO BELIEVE IN CHANGE
We don't identify as a sustainable brand, because at its core fashion thrives off newness and consumption, which is a major contradiction to the concept of sustainability. That’s the honest truth.
Instead, we're focused on becoming the most responsible version of ourselves. We’re not perfect but we’re committed to making better choices every day, minimising our social and environmental impact across the entire business. We see this as our moral obligation and every act counts. The time to create change is now, no excuses.
At GANNI we take a holistic approach to being a responsible brand. Whether that’s eating plant based or tackling radical supply chain transparency. What matters is the accumulated impact of all the choices we make, big and small, everyday. We take a results and facts driven approach to creating change.
In 2020, we launched our Responsibility Game Plan, comprising 44 Goals across People, Planet, Product, and Prosperity to be reached by 2023. We’ve reached 30 of those goals to date, and we’re on track to reach the remaining 14 this year - a year ahead of our commitment.
We publish an annual responsibility report to show our progress to the public.
HERE'S 10 THINGS WE'RE PROUD OF DOING
EXPLORE OUR RESPONSIBILITY JOURNEY
Explore our responsibility journey
DIO KURAZAWA, HE/HIM
CO-FOUNDER OF BEAR SCOUTS & GANNI RESPONSIBILITY BOARD MEMBER
TALKS MOVING FROM OFFSETTING TO INSETTING
“I’m Dio and I sit on GANNI’s Responsibility board. As Co-founder of the Bear Scouts I assist brands with the implementation of socially responsible supply chains.
Tell me about the project you are working on with GANNI?
To reach GANNI’s carbon reduction goals, we’re identifying ways to decarbonize their supply chain and partnering with key suppliers. The first two projects have already commenced with two of GANNI’s Portuguese suppliers where we initiate the installation of solar panels on site at the factory. We’re excited to promote this switch to renewable energy, which will ultimately reduce the factory's carbon footprint.
This is one of the projects in GANNI’s new strategy to inset emissions. What does that mean?
Insetting is a practice of understanding your own environmental footprint and addressing it directly in your own supply chain. GANNI must understand their critical risks and work strategically to reduce them.
How is that different to offsetting?
Often companies promote carbon neutrality by using traditional offsetting methods. These methods encourage brands to pay for polluting. As an example, you make a shirt and then plant a tree to make up for it. So, rather than focusing on the source of a problem, companies purchase carbon credits. GANNI has been transparent about this issue, and are now working on directly decarbonizing their supply chain through insetting.
GANNI is committed to a 50% reduction of total greenhouse gases by 2027. This will be achieved through strategic partnerships that decarbonize their own supply chain, also known as carbon insetting. Additionally, using certified organic, lower-impact or recycled fibres helps to achieve even greater results.
LAUREN BARTLEY, SHE/HER
SUSTAINABILITY AND CSR DIRECTOR AT GANNI
TALKS SUPPLY CHAIN TRANSPARENCY
Hi, I’m Lauren, the Sustainability and CSR director at GANNI
Why is supply chain transparency important?
Personally, I find it super frustrating how little that we, as consumers, know about where our clothes come from.
When you walk into a grocery store, you can find out exactly what’s in the product just by looking at the label; where it came from and who produced it.
We should be able to do that for the clothes we wear too. Fashion supply chains are incredibly complex. We need to start untangling them to create transparency. We need to know how our products are made so we can understand their impact on the environment and communities and take tangible action to reduce it.
What is GANNI doing to improve transparency?
At GANNI, we’re tracing all our products down to stage 4. Let me explain: Fashion supply chains are super complex, and up to 10 suppliers can be involved in making a garment come to life. GANNI has full visibility from stiching of the final garment down to the mills which turns raw materials into yarns. We are publishing our suppliers to keep ourselves accountable.
All GANNI products are traced from Stage 1-4 of the Supply Chain and a list of all stage 1 & 2 Suppliers can be found on GANNI.com
PRIYA AHLUWALIA, SHE/HER
FOUNDER AND CREATIVE DIRECTOR OF AHLUWALIA
TALKS RECYCLING AND UPCYCLING
Hi I’m Priya, founder & creative director of Ahluwalia.
You’ve said that not being wasteful and being mindful of what you’re using comes from your childhood, growing up in an India-Nigerian household in London. How so?
My mum always encouraged me not to be wasteful when it came to all elements when I was growing up. Whether that be repurposing ice cream containers to put freshly cooked food in them or cherishing special pieces in our wardrobes and wearing them repeatedly.
Do you take that approach as a designer?
While on family visits in Lagos and India I learnt how the west dumps clothes and textiles in these communities and how destructive it is for both people and planet. With my brand Ahluwalia, I want to be part of the solution. We specialise in upcycling clothes and textiles into new garments that can be cherished for a lifetime.
You’ve got an interest in the after-life of our clothes. What happens to them after we bag them up for recycling?
Around 80 percent of the clothes that we give to charity here in the UK end up being sold for profit and being shipped elsewhere. The clothes either end up going to recycling centres in places like Panipat, India or to markets all over the global south, which negatively affects local textile industries. And it also means, over time, loads of it ends up in landfill.
Tell me about your collection with GANNI
I designed a collection with GANNI where I re-worked their deadstock fabrics to create something totally new. I really like GANNI’s dedication to positive design and manufacturing techniques, working with existing materials and styles and making collections of re-worked fabrics and garments. It’s called GANNI RECUT and these collections are now a big part of what they do.
8% of GANNI’s 2022 drops will consist of reworked unsold fabric rolls and upcycled garments from their warehouses. Last year, GANNI recycled 5,800 items from our deadstock waste for upcycling projects.