GANNI X 66°NORTH
PLAYFULNESS & PRACTICALITY
This collab fuses together Scandi 2.0 with the heritage Icelandic label's tradition of crafting extreme weather gear since 1926. Designing a collection from two B-Corp certified brands that features a mix of recycled materials; 80% certified post-consumer recycled down and high-performance technological fabrics, including recycled GORE-TEX WINDSTOPPER®. We shot our campaign in Iceland, home of 66°North and went off grid to experience some the best of its wild terrain.
"I can’t believe it’s our fourth collaboration. We share the same sense of pride in where we come from and for this collection I wanted to go back to our roots and revisit some of those iconic pieces that really make us who we are."
– DITTE REFFSTRUP
CREATIVE DIRECTOR, GANNI
ON THE RUNWAY
This collab made its debut on the runway back in February at our Copenhagen Fashion Week FW23 Butterflies! Show.
We want our collection to live a long and healthy life. Did you know 66°North offers repairs via their repair workshop at their headquarters in Iceland? Whether your piece is new or old, they’ll fix wear and tears with archive fabrics, buttons and zippers to make them as good as new. Staying true to their promise to customers since launching in 1926. Find out more on @ganni.lab.