GANNI x Barbour
Together In The Open
There’s a freedom that comes with stepping outside—where the air feels different and the horizon stretches wide. Now in its fourth chapter, the limited-edition collaboration brings a renewed perspective to the elements.
Shaped by GANNI’s spirited design attitude and rooted in Barbour’s legacy of practicality and style, classic wax jackets, quilted coats and a small capsule of accessories are reworked with bold new proportions, heritage checks and signature GANNI twists. Flashes of red bring warmth and contrast to an earthy palette grounded in the outdoors.
Inspired by the Danish philosophy of friluftsliv, meaning life lived in the open air, the campaign, captured by Lukas Wassmann, follows friends of the house through the Danish countryside. Capturing real moments shaped by weather, friendship and the joy of being together in the open.
