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At GANNI, we care about the planet. We have outlined the small steps and promises we are taking towards environmental sustainability as a fashion brand, we feel it is our responsibility to you and the environment.

We’re striving to do better every day.


We became a signatory of the Global Fashion Agenda (GFA) in 2017, with the aim to have a circular approach in our business activities and global operations. We’ve committed to the following by 2020:

1) Implementing design strategies for cyclability

2) Increasing the volume of used garments and footwear collected

3) Increasing the volume of used garments and footwear resold

4) Increasing the share of garments and footwear made from recycled post-consumer textile fibres

In 2019, we joined the Global Fashion Agenda as an Associate Partner to connect and collaborate with other brands and retailers that are committed to sustainability.

New Plastics Economy Global Commitment

In December 2018, GANNI signed the New Plastics Economy Global Commitment launched by the Ellen MacArthur foundation, that signals our intent to actively identify problematic and unnecessary plastic packaging and to take action to eliminate those through redesign, innovation, and new (reuse) delivery models. GANNI will be announced as a signatory in March 2019.


In January 2019, GANNI became a member of the Sustainable Apparel Coalition and a user of the HIGG Index. The Higg Index is a suite of tools that will further help GANNI measure our social and environmental sustainability performance, map out our supply chain and identify where we can improve.


We’ve supported and committed to the Danish Fashion Ethical Charter since 2015. The purpose of the charter is to secure the wellbeing of models through the core values: accountability, compassionate respect and health and based on the general rules: age limit, healthy diet and wages.


We’re working on making all GANNI packaging sustainable.

We’re switching our retail carrier bags to a biodegradable version made from cornstarch and our online order packaging from recycled plastic. Any paper used for wrapping is FSC Certified, which means it comes from sustainably managed forests without risk of deforestation and by the end of 2019 any other packaging materials will be made from sustainable sources.

We don’t want to create unnecessary waste, so our ‘old’ carrier bags will be phased out at our reuse concept store POSTMODERN.

This year, we have started trialling a collaboration with RePack, a reusable packaging alternative made from recyclable materials that can be reused up to 20 times that will be an option for delivery at checkout.


We work on giving life to old stock through upcycling projects, donation, and re-use to promote a more circular economy.

For the small amount of clothing waste we have, we work with SOEX to ensure that clothing is handled in the most environmentally way possible. SOEX give clothes a new life through a reuse or recycling system, which avoids clothes ending up in landfill or incineration.


GANNI is proud to have a concept store based in our hometown Copenhagen, that gives GANNI girls an opportunity to shop pieces they love from past seasons, one-off samples and other rare pieces.

Our POSTMODERN concept is part of our sustainability strategy. By extending the life of a product by just nine months, it can lower its water, carbon and waste footprint by 20-30%. Our plan is to roll out various upcycling initiatives through POSTMODERN to extend product life-cycle.

Come and visit us in Christianshavn

Overgaden Oven Vandet 40,

1415 København,


10AM - 6PM


75% of our offices are powered by renewable energy. We’re in the process of switching our New York office to renewable energy to get that figure to 100%.

All of our Danish Retail stores run off renewable energy with 70% of the energy used provided by windmills in Denmark. We use renewable energy across all of our existing and new stores and aim for 100% green energy in 2019.


We work with SGS, the world's leading inspection, verification, testing, and certification company on our Restricted Substances List, ensuring that any chemicals or substances used in our production process adhere to European REACH standards as a minimum. We physically test between 25-30 products per collection to ensure the Restricted Substances List is fully respected.


We use recycled plastics in our store displays from Smile plastics, who transform waste materials into unique decorative panels for the architecture and design industry.

Every Smile Plastics panel is a unique material and is made by hand-selected recycled plastics - consisting of a mix of plastic bottles, yoghurt pots and packaging, plant pots, food packaging, and coffee grounds.

We’re in conversation with a company that could potentially use some of our sample or customer claims and recycle them into furniture- which would be super cool!

When it comes to our retail concepts, we have a lot of work to do when it comes to sourcing sustainable materials and would love to hear from anyone that can help us in this area.