Knowing exactly how and where our product is made is something we are committed to improving. Even though we’re widely known in the industry, we’re still a relatively small business in an international context. It’s a challenge for all businesses in our category to have full transparency on the whole supply chain. We’re using the Higg Index, a suite of tools used in the fashion industry to measure and increase transparency and environmental impact in the supply chain.

Most companies that have supply chain visibility only have insight on Tier 1 and Tier 2 of the chain but very few brands can actually trace all the way back to the farm level or natural production source.

We’re a member of the Sustainable Apparel Coalition and use the Facility Environmental Management Module for greater visibility of the manufacturing sites we work with; looking at water, energy, Co2 impact and chemical usage in our production.

We’ve started a project to start looking into fully mapping our entire supply chain - something that we view as 100% necessary. Stick with us, we will share our progress with you next year


Supply chain traceability comes hand in hand with knowing more about the people who make our clothes.

We always select suppliers we trust and strive to work exclusively with suppliers and manufacturers who treat workers fairly with good reputations.

Our team have built up long-term relationships over the years with our partners to get to know the factories and the people who work in them as closely as possible.

As a medium size business, we don’t own our supply chain, so it can be difficult to influence. We work in partnership with our suppliers to improve visibility and to support each other where possible as we respect that a lot of suppliers feel under pressure by brands to comply with the certifications and experience audit fatigue.

We have initiated a project with select suppliers to understand how we can create genuine sustainable development – instead of restrictions – and fully understand the barriers when it comes to both social and labour issues. While we do what we can, we acknowledge that In order to create real change on a systemic level, the industry needs legislation and governmental support


One of the areas we prioritize the most at the moment is opting to choose more responsible materials at design stage. We’ve made improvements with sourcing responsible materials so far, but there’s still a long way to go.

Switching over to responsible materials is a challenge for the industry as a whole. Like all businesses, we are dependent on the market changing and cooperation in new scientific material breakthroughs. We’re self-funded and cannot develop new fabrics ourselves. On the plus side, there are a lot of developments happening at the moment and we’re confident we can keep up as this area improves rapidly.

For clothing to be fully circular, we’re also reliant on the recycling infrastructure catching up, but we are doing our bit to contribute to research on circularity.

We want to open up this conversation. If you have any suggestions or ideas on what we could be doing better, please hit us up