GANNI "Crazy Summer" Pre Fall 2018

"I was thinking about that moment when spring suddenly turns to summer, the sun is shining and you long to get out of the city, to lie in the grass and look up at the sky. In Copenhagen, at the first hint of sun, everyone packs up on Friday afternoons and heads to a summerhouse. Nothing fancy, Danish summerhouses can be a little primitive. But it’s about about switching off, hanging out with friends, being yourself, feeling the sea on your feet, dancing outdoors after dark, wearing what feels good… the desire to be free.”

– Ditte Reffstrup, Creative Director, Ganni

For Pre-Fall, Ditte Reffstrup celebrates the arrival of summer with an optimistic collection evoking the uplifting mood that takes over when the sun comes out and the girls of Copenhagen get on their bikes. The clothes themselves touch on a number of references – from early 90s summer-of-love rave to bohe-mian 70s vibes. It’s all styled with the mixing-things-up laidback attitude of being away for the weekend with friends and pulling on what makes you feel happy and good.

Ditte and her team have designed one for every situation – statement slip dresses in bold prints; breezy dresses with sexy-sweet rufes; a feminine drap-ing silk dress with pretty daisies; folksy peasant dresses; and wear-anywhere wrap dresses that work just as well with sneakers as heels. “I never liked that idea of wearing dresses just for special nights out or events,” says Ditte. “And when you fnd the right one, the world feels like a better place.”

T-shirts, hoodies and sweatshirts arrive stamped with trippy, psychedelic emblems. A particular focus for Pre-Fall is swimwear – driven by Ditte’s own search for a bikini. “We always design for ourselves first – and I am always on the hunt for an amazing bikini. ” The Pre-Fall collection gives the defnitive word on summer knitwear, from boyfriend cardigans to the collection’s standout knit – a hippie-ish jumper with stripes in Crayola shades of pink, green, blue and white. Two transparent raincoats (one in leopard print) provide an eccentric, cool cover-up on rainy summer days