There is a never-ending love story between Ganni and Copenhagen. Every season we are inspired by the city's cool girls, and we are always immensely proud to spot them in bars, grabbing coffee or dashing to work wearing our creations.
The Ganni girl isn’t one perfectly polished persona, but a concoction of all the fiercely independent girls we see and admire everyday. They are playful, free-spirited and uncomplicated. Instinctively they know that fashion is about discovering one’s own style, and finding pieces that you love to wear, because they make you feel amazing, regardless of current season dictates.
'Girls' is a celebration of the incredibly stylish women who bring our clothes to life from the catwalk to the streets.